马钧,杨帆.中国消费者Telematics功能需求预测模型[J].上海汽车,2011,(1):
中国消费者Telematics功能需求预测模型
The Forecast Model Study for Chinese Customer''s Requirement on Telematies
  
DOI:
中文关键词:  功能需求;市场预测;神经网络;
英文关键词:
基金项目:
马钧,杨帆
同济大学汽车学院;
摘要点击次数: 664
全文下载次数: 7
中文摘要:
      从市场的实际需求出发,构建了在中国发展Telematics业务时顾客-功能域的映射。其中利用因子分析法对中国市场消费进行了细分研究并构建了顾客-功能域映射的输入端;通过对中国市场现有Telematics产品功能的研究并借助消费者需求调研构建了顾客-功能域映射的输出端;最终利用人工神经网络完成了映射的链接并实现了仿真预测的功能。
英文摘要:
      Based on the actual demand in Chinese market,this study builds the mapping between customer and the functions for developing Telematics in China.In the study used the Factor Analysis to make the segmentation study of Chinese customers as input and the customer's demand survey to the existing Telematics products' functions as output.Finally build the link between customer and the functions and realize the Telematics function demand predict simulation by Artificial Neural Networks.
查看全文  查看/发表评论  下载PDF阅读器
关闭