杨德胜.自主品牌车企品牌建设与质量提升的误区分析[J].上海汽车,2011,(1):
自主品牌车企品牌建设与质量提升的误区分析
The Misunderstanding on Brand Building and Quality Improvement of Serf-owned Brand Automakers
  
DOI:
中文关键词:  自主品牌;汽车;质量提升;
英文关键词:
基金项目:
杨德胜
上海汽车集团股份有限公司技术中心;
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中文摘要:
      品牌瓶颈和产品质量问题已经成为阻碍自主品牌车企向中高端产品市场进军的重要因素,文章主要针对相关企业在品牌建设和质量提升方面的常见问题进行了讨论,并初步分析了造成这些问题的原因。
英文摘要:
      Brand bottleneck and product quality issues have become the key factors,which block the development of the self-owned brand automotive enterprises in middle and high class product market.The paper mainly discusses the common issues happening during the brand building and quality improvement process,and analyses the preliminary reasons causing those issues.
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